On Google

So, what kind of a company do you think Google is? I guess the obvious answer – it is a search company. I would beg to differ and say it is on the contrary a data mining company. They make their money from AdSense and the Click-thru and sure, the search was the initial pull but now it is the data mining which pulls in the $$$’s. In some respects it is a one-trick pony, albeit a pretty good trick.

Of course, the reach of Google’s index is quite small (relatively speaking), with much more data sitting inside corporations – something which Microsoft realises and is making strides with FAST.

Something to think about next time you use your Android, Gmail, Google Talk, Google Talks, You Tube, etc. Each of those usage just adds to the data mining, allowing Google to make more money. 🙂

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Amit Bahree

This blog is my personal blog and while it does reflect my experiences in my professional life, this is just my thoughts. Most of the entries are technical though sometimes they can vary from the wacky to even political – however that is quite rare. Quite often, I have been asked what’s up with the “gibberish” and the funny title of the blog? Some people even going the extra step to say that, this is a virus that infected their system (ahem) well. [:D] It actually is quite simple, and if you have still not figured out then check out this link – whats in a name?

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